The display features a 1920×1080 pixel resolution HD screen
The screen makes use of True Tone, which automatically adjusts and matches the surrounding light and color balance for a more natural viewing experience.
The screen has fingerprint-resistant oleophobic coating so a simple rub against your shirt will remove the day’s finger marks
The screen has 401 pixels-per-inch (ppi) density, which means more clarity and detail on your screen
3D Touch is integrated, which is a pressure-sensitive feature that can pick up three different kinds of pressure applied by your fingers for various tasks. The device responds differently according to each degree of pressure.
The 7 Plus has wide colour display, which means you more colour for your photos and videos. This leads to better colour reproduction than any other iPhone that came before it.
The screen is made of Gorilla Glass 5